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China's movements reported today's first half performance report, the data show that in the first half of the company's turnover of 1 billion 179 million yuan, compared with the same period last year decreased by 45.1%, net leader to 225 million yuan, down 71.2%. During the period, gross profit margin was 61.3%, down 1.3 percentage points over the same period last year.
sales volume and sales volume declined by
reported that the first half of the average price trend Chinese gradually increase brand Kappa's products, clothing products, the first half of the average price per unit of product was 135 yuan, up 8% over the same period last year; footwear products, the first half of the average price per unit of product was 181 yuan, up 3.4% over the same period last year. But the price increase difficult to reverse the decline in the number of sales fell sharply in the first half, clothing and footwear, apparel products, the sale of the first half of 75 thousand, representing a decrease of 46.4%; footwear products, the first half sold 1 million 738 thousand pairs, compared with the same period last year fell 28.9%. Compared to the number of sales and sales of PEAK, 361 these brands in the first half of nearly 30% of the total, China trends in the first half performance is worrying.
brand revenue, Kappa brand as the main product brands in Chinese China trends, brand Kappa in the first half of the total income of 1 billion 89 million yuan of income, accounting for 92.36% of total revenue China trends, which Chinese segment revenue 979 million yuan. In addition to the Kappa brand, China Trends other brands, such as Phenix, Rdk, etc., in the first half revenue of 90 million yuan.
area from the point of view of turnover, the first half of this year, the group China division kappa brand sales of 979 million yuan, down 49.8% compared to the same period last year, including clothing, footwear, accessories sales were 693 million yuan, 247 million yuan, 39 million yuan, respectively, over the same period last year decreased by 52.8%, 40.6%, 43.5%. Japan segment, turnover of 189 million yuan in the first half, basically unchanged from the same period last year.
The number of sales fell sharply
China area and sales, Chinese trends report, the first half of the group in order to help dealers solve the inventory problems, to reduce sales orders and stock repurchase initiative, to help dealers as soon as possible to restore normal inventory levels.
comprehensive market change strategy
The
report said, the second half of China trends in product positioning will enhance and strengthen the function of sports and sports fashion, Kappa will return to the fundamental motion running, from football, tennis and other sports category, providing reliable motor function products, at the same time, the development of sports and leisure series. In July, Kappa will introduce a new footwear product designed for women, Curves, to strengthen the group's position in the women's sportswear market.
in sales, China's future will be the market development strategy from wholesale management to retail management, retail stores in the re enactment of the Division
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