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Time: 2008-02-01 09:00 source: Author: Asian footwear Asia Footwear: Recently, click in China Dongguan international footwear exhibition, Brand Research Institute Chinese published the "ten famous Chinese shoes" list, Hengda, AOKANG, BELLE, Kangnai, Fuguiniao, golden monkey, red dragonfly, Anta, double star and PEAK ten brand list famous. This is the first time in the country to carry out "China famous shoes" assessment. Chinese Brand Research Institute said, "China shoes" evaluation is to encourage more recently, in the China Dongguan international footwear exhibition, Brand Research Institute Chinese published the "ten famous Chinese shoes" list, Hengda, AOKANG, BELLE, Kangnai, Fuguiniao, golden monkey, red dragonfly, Anta, double star and PEAK ten the brand on the list. This is the first time in the country to carry out "China famous shoes" assessment. China Brand Research Institute said that the assessment of "China famous shoes" is to encourage more Chinese enterprises bigger, stronger and independent brands, for other growth enterprises play an exemplary and leading role. It is reported that this evaluation is quite transparent, in addition to the brand list is A Well-Known Trademark in China, product sales area of at least 20 provinces, foreign sales accounted for the proportion of total sales of not less than 50% other indicators must have at the same time, are indispensable.
A few months ago, the fashion world had learned that the German company was preparing for a new brand, SLVR. At that time, no one knows what it is like, until during the New York fashion week, with the global New York SOHO the first SLVR store officially unveiled, the mystery was only opened, people once again realize that Adidas for the ability to grasp the fashion in grow with each passing day.The accuracy of
, SLVR is the first pure fashion brand, Adidas this myself before, Yamamoto Teruji, StellaMcCartney and other cross-border cooperation with famous designers are designers with strong personal style, buyers pay more attention to the designer is my name.
SLVR from the Silver, and the latter has the same pronunciation, the concept of brand positioning in the "simple is perfect (SimplyPerfect)", which means no complicated design, garish colour collocation or material mosaic, SLVR hopes to reveal the elegant, concise, can surpass the single season popular and timeless design sense.
, the New York Times's fashion columnist, MikeAlbo, who first walked into the SLVR store in New York, commented: "this is an apple store that sells clothes."." White is the main color of the shop, in the use of wood and metal elements are also strongly expressed simplicity and transparency. As the SLVR brand after the release of the first quarter of the series, black and white has become the main tone, occasionally, blue, orange, brown and other colors of the copper cannon.
, it's easy to remember Y-3, because black and white have been the most commonly used color of Yamamoto Teruji, including the latest 2009/10 winter series, and simplicity is the tone of the latter's design style. Adidas Greater China market vice president Bi Baoyuan in an interview with "first Economy & Finance Weekly" said: "since 2002 and the top Japanese designers to achieve cooperation and create a new market, Adidas officially in the fashion field obtained his position, and SLVR is the continuation of the company in this regard."
, but from the point of view of price and consumption, this continuity does not exist. SLVR first quarter released the new spring and summer, footwear priced at 80 to 130 euros, Polo shirt jacket in the price of 35 euros to 100 euros, 80 euros to 150 euros in the jacket, accessories in 40 to 90 euros, so the price is about 1/3 of Y-3. Adidas believes that SLVR's main target is customers with strong fashion perception between the ages of 25 and 35.
: the previous Adidas has tasted the sweetness of the term "fashion", which grew by 10% to 7 billion 800 million euros in 2008, with the sports fashion (SportStyle) sector contributing 20% of its revenue. After the launch of the Y-3, Adidas set up the sports fashion department for the first time in 2003
